Rebrand

Rebranding Whole Foods Market was my final project in LMC 2720, Principles of Visual Design. I chose this brand because I was inspired by modern vegan restaurants and the whimsical design they usually base their brand off of. I wanted to apply a creative and modern look to Whole Foods, which is a store I grew up with. The feeling of the rebrand is supposed to still feel homey in the recognizable way Whole Foods is but with a new twist. I made sure to have a neutral toned color palette for the rebrand, which a mix of whimsical graphics.